For a long time presentation folders were supplied as plain folders. These folders had nothing on them to attract the eye. In the 90s, presentation folder printing involved indicating the name of the company that manufactured the folder; this served as a basic marketing incentive.
Marketing strategies have evolved threefold over the past few years and with the development of customized folders, presentation folder printing has evolved to become a major marketing strategy. Presentation folder printing nowadays involves printing colourful advertisements on the surfaces of presentation folders. The prints are enhanced further thanks to the glossy nature of the surfaces of such folders.
Presentation folder printing is therefore not a trial and error venture; the printing job has to be professional and done using the latest technologies in printing and graphics design. Business people are advised to choose presentation folder printing services companies that are experienced and which have the necessary manpower and resources to handle this sort of work.